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ALL MARKETERS ARE LIARS
-THEY TELL STORIES-
SETH GODIN
In today’s business life, where there is stiff
competition, it could be said that classical marketing
methods and tactics have gone bust. In such a world,
neither advertising nor promotions and gifts, which
were considered as attractive in the past, would
make the same effect on the conscious consumers
today. For Godin, the best tactic that works for the
modern marketers is to make up a story suitable
for the identity of the goods they are marketing, to
fictionalize this story as successfully as possible
and to tell the story to the right consumer group
using the language they will understand. If the Publisher: Elma Publishing
message in the story told reaches the right target Date of Publishing: April 2006
group, the individuals of this group will believe in this ISBN: 978-975-6093-16-0
Number of Pages: 208
story wholeheartedly and internalize it. They will not Dimension: 13,5 x 21 cm
38 only internalize it, but also tell it to their friends. Printing: Single color
Whether you are interested in marketing job or you
are a consumer, you will find yourself and what you
have experienced in marketing process in every
page of this book, which approach marketing from a
different dimension and in a humorous way.
While you are reading this book all in one breath with
great pleasure, let us remind you this: What kind of
a story do you think Godin tells you while marketing
this book? Besides, to which extent will you believe
in this story?

Business and Management Series