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EVERY SALESPERSON IS A THERAPIST
ALİ TURAN BARNİÇ
The new book of Ali Turan Barniç who has gathered
his twenty-year management and marketing
experience with the academic studies in the field
of psychology, is meeting the readers. In his book,
Barniç explains that consumers engage in buying
behavior under the effect of a complex structure and
emphasizes that you need to approach a consumer
in a way that a therapist would do in order to make
a good sell.
Publisher: Elma Publishing
Publishing Date: March 2018
ISBN: 978-605-9367-28-8
Number of Pages: 168
Dimension: 13,5 x 21 cm
89 Printing: Single color
Business and Management Series
