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IS THE FIRST BRAND ADAM?

SERHAN OK
Serhan Ok, who himself is a brand consultant,
provides a comprehensive answer to the question
he poses in his book titled Is the first brand
Adam?. Ok, does not only base his claim on strong
foundations, but he also explains how a brand is will
be created, sustained and administered through this
perspective. The book, Is the first brand Adam?,
which will open a new window both for those who
are interested in brand consultancy and for the ones
who wish to create and administer their own brands,
will shed light on those who are interested with its
rich samples and case studies.
Publisher: Elma Publishing
Publishing Date: November 2013
ISBN: 978-605-5286-35-4
Number of Pages: 272
Dimension: 15 x 24 cm
95 Printing: Single color

Business and Management Series