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LUCKY TO BE DIFFERENT
ÖZDEN ASLAN

Here comes Özden Aslan with an easy read business
world story including significant messages. The
book is about individual prejudices, which prevent
the organizations working even more excellently.
It emphasizes the importance of realizing the
differences and being sensitive for an institution to
be more successful. It is a work which sometimes
makes you laugh, sometimes causes you to be
sad, yet always encourages you to think. In the
age when particularly business relations have
gained more importance and in our country, which
is multicultural in nature and where we sometimes
observe examples of intolerance, the book is of Publisher: Elma Publishing
great importance. Besides all these, it also includes Publishing Date: September 2007
ISBN: 978-975-6093-35-1
information on strategical planning, which stands as Number of Pages: 208
a “bonus” within the book. It is a book not for the use Dimension: 13,5 x 21 cm
103
of executives but for all employees. Printing: Single color
Prof. Dr. Erhan Erkut
Bilkent University, Dean of the Business School

Business and Management Series