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HOOKED

NIR EYAL-RYAN HOOVER
The book includes practical methods that aim to
form permanent habits in users, ways of developing
products that would attract the users and many
other similar details. Besides this, Hooked is a
reference book for the production managers,
designers, marketing experts and those that
incorporated a new company, as well.
Why do some products attract us while some others
do not?
Twitter, Instagram, Pinterest, Facebook… Are these
the most popular hooks of present day?
Publisher: Elma Publishing
Do technologies always follow the same process to Publishing Date: Eylül, 2015
urge us form habits? ISBN: 978-605-5286-88-0
Number of Pages: 264
What about you? Are you hooked on anything? Dimension: 13,5 x 21 cm
106 Printing: Single color
After reading this book, you will be surprised at the
number of the hooks you are attached to.

Business and Management Series