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MEATBALL SUNDAE

SETH GODIN
These days when the colors of traditional marketing
is gradually getting fade, here comes Seth Godin and
once again breaks the routines. In his book Meatball
Sundae, Seth Godin is telling about the head-
spinning changes in today’s business world and the
New Marketing that has consequently occurred.
In this book, Seth Godin is informing people about
the possibility of transforming their organization by
adopting their company, services and products to
the rules of the new world. Besides, he is introducing
the readers 14 trends that are necessary to achieve
this transformation.
Seth Godin, challenges the mathematics of marketing Publisher: Elma Publishing
as he explains how 5 thousand can be bigger than Publishing Date: October 2009
5 million. ISBN: 978-975-6093-56-6
Number Pages: 272
Dimension: 13,5 x 21 cm
114 Printing: Single color

Business and Management Series