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FROM BRAND TO PATENT

ZEKERİYA BAŞTÜRK
To create a brand and to achieve its market uptake
is one of the most important problems an institution
should deal with. To be able to differentiate their
products and services from others and to stick to
people’s minds, companies invest a good sum of
money and labor.
The only way to protect our brands is to have it
officially registered. It is not as difficult as it is
assumed to protect our brand that we dote upon
from attacks. It is possible to protect both our patent
and our brand with a few significant tips.
The book you hold in your hands bears information Publisher: Elma Publishing
about brand, patent and all patent rights, which you Publishing Date: February 2010
ISBN: 978-975-6093-61-0
could not find anywhere else. You will find answers Number of Pages: 112
to questions “Shall I apply for patent for my product, Dimension: 13,5 x 21 cm
119
is it a useful model?”, “How can I prevent my Printing: Two-color
industrial designs from being reproduced?”
It stands as a guide for executives and employees of
marketing department, and it provides answers to all
the issues they tend to wonder.

Business and Management Series